Marketing
National Advertising
Since 2000, Serta has invested more in National Brand Advertising to build the Serta brand than all other top mattress brands combined! (The counting sheep).
The result is that our America's Mattress partners have been impacted as never before! Serta is now #1 in mattress brand awareness - 94% of all US women ages 18 - 64 are aware of Serta Mattress. In addition to brand awareness, more than twice as many women say that they want to buy a Serta than the number two brand. Today, Serta is the brand that more and more and more consumers are asking for and sleeping on.
Over the last two years, we have concentrated on driving traffic to our dealers through national promitions
What does this mean to you?
- You local advertising is more effective.
- Your store traffic is increased.
- You have extra opportunities for incremental volume and profit
- You have higher average set sales with Serta
- Selling Serta is an easier, faster transaction
Retail and Local Advertising
Early on, Serta recognized a need to provide sleep shop retailers with creative, dynamic advertising layouts and themes to promote their business. The Serta Total Advertising Resource Team was created in 1993 to meet this need. Every quarter of the year, new advertising campaigns are developed with your sleep shop business in mind. What's more, this is all done at NO cost to you. You will recieve an advertising kit, complete with newspaper as slicks, matching acrylic insert for pricing, posters, ballons, and additional information to help you promote the event or theme.
Serta Marketing Department Service
- ROP Advertising
- Custom Ads for any event
- Price tags and inserts
- Full color direct mail program
- Display posters and table tents
- Personalized logo design
- Direct to retailer ad kits quarterly
Merchandising
to highlight our mattresses, Serta offers a comprehensive display program that enables you to create a comfortable buying enviornment for your customers. Along with our extensive retail advertising program, Serta will support any event you advertise utlizing the Serta Display Package.
