Training

Bedding Business Management Course

New America's Mattress dealers recieve an extensive, five day course outlining everything they need to know to run a successful operation. Presentations are given by experienced staff members of Serta International and are designed to be both informal and interactive. Topics covered include business expectations, financial management, merchandising, advertising, human resources, and store operations. You will also recieve a manual and a variety of business templates.

Ongoing Training

We know the difference between a good store and a great store is just one more sale each day. Therefore, Sales Education for your retail employees is an integral part of the Serta Marketing Star Program. Serta will not only provide product information to your store employees, we will also introduce prove selling techniques that will "close the sale" with your customers. Improving your sales force's closing rate will make an immediate impact on your business.